Our product branding is driven by the belief that action sports and action sports athletes are the catalyst behind the meteoric growth of many drink brands including Red Bull, Rockstar, and Monster Energy. We believe Sandinista is the first liquor/spirit to unite the tribes of action sports, live music and street art.
We created a program that exchanges equity in our company for endorsement partnerships with many of the world’s top professional snowboarders, musicians, and artists. The accomplishments of our riders include multiple X Games medalists, US Open Championships, and the coveted Transworld Snowboarding Rider of the Year award. Our Riders have an ownership interest in the company and promote Sandinista with the goal of growing the brand.